How impactful commercial photography can strengthen your brand identity - Brighton & London Professional Photographer
Commercial brand images are an indispensable and powerful tool for your personal and business brand identity, PR, marketing and communication strategy!
Whether you are selling a product, offering a service or just needing to promote your business, Commercial & Brand Photography is for you.
With the right images you can increase your visibility, raise awareness, drive sales, attract new clients and build strong relationships!
They can be used on all marketing, promotional and communication supports such as: website, social media platforms, blogs, promotional literature, online shops, etc...
I truly believe that Brand Photography is one of the most effective, engaging and powerful tools for communicating with your audience, followers and potential clients; and even more so if you are a service based business and have an online presence.
BRAND IDENTITY!
Brand indenity is much more than just a visual aspect of your business: logos, colours, typography, textures, shapes....
For you to stand out of the crowd, it is of the upmost importance that your brand images reflect your clear message and communicate effectively about:
· Who you are?
· What you do?
· Why you do it?
With the right brand photography, you are are able to showcase the heart of your business, the essence of who you are, your passion and love for what you do and why you do it!
Not only that!
Good quality images are essential if you want to raise your PR game!
Good quality commercial photography helps you to be much more visible and able to connect deeper with your audience across all social media platforms. You are more engaging and inspiring to your followers and potential clients.
I am not only talking about professionally taken images (high quality, high resolution) but authentic and storytelling images of you, your passion and your business.
WHO BENEFIT FROM THE PROFESSIONAL COMMERCIAL PHOTOGRAPHY- IS THAT FOR YOU?
Well, if you are small business or solopreneour then you are your brand!
“People buy from people”…. people will choose your service, your work, your product because of your brand if they don’t know you! Hence it is very important your audience really know who you area so they like and trust you.
I can create a space for my clients to show off the best version of themselves. I get to know my clients business so I can help them create images their ideal client can connect with.
I work closely with B2C & B2B, creative and inspiring individuals: web designers, coaches, freelancers, influencer, bloggers, solopreneurs, business owners, artists, creative individual but also small and medium size companies.
BRAND CONSISTENCY
Consistency in brand images is key to creating a strong brand identity, communicating clearly with the public, and building a loyal audience.
My clients understand this well and most of them have opted for an on-going photographic support with me. Like four seasons in nature, my clients website gets update on regular basis with freshly created brand images.
Together we can create a strong impact and strengthen the connection with your audience, followers and clients through branding, fashion, lifestyle, commercial, product or traditional portrait photography.
PHOTO SESSION DESIGN
We take a holistic approach.
We look at your business, your product or service, your goals and visions and together we design a shoot plan. For me the images we create together are an extension of your story, business vision, marketing strategy, goals and overall brand.
We do not just shoot random images of your product or service you provide.
Trust me, I put a lot of thought into planning each session.
What I love the most about my job is the creative aspect of designing the photo session, from the location of the photoshoot, props and outfits to the mood of the images.
It’s not just a random photo shoot… The location, the outfit selection, props, editing style are well defined in advance to fully reflect YOU, your story, your brand and your magic.
LET’S SUMMARISE…
Good quality photography is an important element to building your brand, conveying your passion and elevating your business.
I am thrilled to see how beneficial Brand Photography and on-going photographic support are elevating my clients’ brands and help them attract more followers!
What I enjoy the most is not only seeing my images supporting their brand new website, marketing materials, social media presence... But also being a backbone for your personal growth, exploration journey, helping you pursue your goals and ambition.
Watching and overseeing the development from before, during and after the personal brand portrait photo session and the impact that results from it is priceless!
If you would like to chat and hear more about how to we can work together and how we can level up your brand through photography, get in touch.
It all starts with chat over the coffee (YOU, me, CAKE and coffee) and finding out all about you, your passion, your business and brand.
And it finishes with a fully designed, customised and bespoke Commercial/ Brand Portrait Photo session.