What is your business story?

As a business owner you have a website and social media presence on Instagram or Facebook.

But are you sharing enough of your face? The person behind the brand?

Your brand message, your “why”, values, your story?

Your personality, the behind the scenes and your lifestyle as a business owner?

Incorporating brand images and story telling brand videos on your website will enable you to:

1. Connect with your audience

2. Make an impression

3. Stand out as a small business

4. Create relationships and trust

What is a brand story telling or promo video?

Brand video has many different names, from “ promo brand video”, “story telling” video to “ about me/us” video.

It’s short, from 60-90 second to few minutes length, introducing you & your team (person behind the brand), telling your business story (brand message, business values), showcasing your service or product in the most authentic and relaxed way and a call for action.

Example: new behind the scenes branding video about SKINIRVANA - hand poured and packed skin oil by the founder.

Why a brand video is a good investment?

Your audience are eager for more video content so they can learn who you are.

Video’s effectiveness has proven that now is the time to slowly shift your social media from image promotions towards video promotion. 

Personal Branding videos can be used on social media, Youtube, re-branded website and FB and Instagram paid adverts.

• Integrating a video on your website is more likely to reach Google’s front page. 

• Emails are opened 7% more with the word "VIDEO" in the subject line. 

• 43% of users act after viewing a video advertisement. 

• 93% of businesses gain a new customers as a result of posting video on a social media.

How to go about creating professional brand videos for your business?

Before you hire a professional video maker or brand videographer to create your compelling video marketing campaign, it’s important you have a clear understanding of:

1. Your story/message about the service or product you wish to share with your audience.

2. Which social media channel you should use for your specified video content in order to reach the biggest audience

3. Your potential audience/client need and demands

4. Initial vision of video: visual, message, music, branding

5. Call for action

Once you have a clear vision, let’s connect.

Further reading:

1) 20 EYE-OPENING VISUAL CONTENT MARKETING STATISTICS YOU SHOULD KNOW IN 2020

2) HOW TO MAKE YOUR INSTAGRAM ACCOUNT STAND OUT WITH BRANDING PORTRAIT IMAGES

3) SOCIAL MEDIA VISIBILITY AND MY APPROACH AS FEMALE PERSONAL BRAND PHOTOGRAPHER FROM LONDON & BRIGHTON

4)8 WAYS TO MAKE THE MOST OF YOUR BRAND IMAGES - UK BRANDING PORTRAIT PHOTOGRAPHER

5) HOW SHOWING YOUR FACE WILL HELP YOU ATTRACT CLIENTS AND WHY YOU SHOULD DO IT - BRAND PHOTOGRAPHY

Magdalena

UK Personal Brand Photographer & Videographer, based Brighton & Hove Sussex, often in London.